You have come to the right place to access great Small Business Web Site development services, training resources, eBooks and eCourses for "Mom and Pop" small businesses, sole proprietors and Freelancers.

Tips on Using A Web Site

The Web Helper has a few tips for setting up and running a business in your particular business niche:

Before building your web site you may want to read these short white papers/articles I have prepared. They are based on my 12 plus years helping others build their online businesses.

For those of you who have a "Brick's and Mortar" store already and are considering expanding or adding an online version of their store may want to read this on eCommerce.

Freelance Consultants who want to use the Internet as a means to promote their services should consider these points.

Aspiring politicians or issue-advocates who want to use the Internet as a means to promote themselves or their issues should consider these points.

Anyone wanting to promote their web sites aggressively using the pay-per-click search engines should read this comparison between the "Free" search engines and the pay-per-click search engines.

New: Small Business startup resources added. Checkout my reviews of various online tools that will help small businessess start and run their online businesses.

Why does your Business need a Web site?

An on-line presence for your business is simply a part (an increasingly bigger part!) of your businesses overall marketing strategy and effort:

• What are your current advertising and marketing efforts?
• How will a Web site improve both?
• How will a Web site improve the company's overall public image and provide user information?
• How will a Web site keep people coming back?
• How will a Web site save day to day business dollars and resources?
• How will a Web site increase profit?

There are several reasons a Web site will be beneficial to your company:

• You suddenly are on an equal footing, opportunity wise with the largest companies.
• You can reach a potential 80 million Americans and approximately 200 million people worldwide (U.S. Department of Commerce), or reach a strong, qualified market locally. See this article from ZDNet News explaining how you are a business with a global presence.
• You have free demographics and market research gathering capability from both the Internet and from visitors to your Web site.
• You can gather information about your competitors who are on-line as well as information that can help your business in general.
• You can allow customers to access information about your company, obtain product and service information, support, updates , and news.
• You will reduce phone charges, fax charges, paper, mailing costs, printing costs, and office personnel.
• You will participate in a fast-growing, interactive, multimedia environment at a fraction of traditional print and television advertising costs.
• You will increase profit!

Did you know that . . .

• Small businesses who use the Internet have grown 46% faster than those that do not. (American City Business Journals)
• Forty-four percent of U.S. companies are selling online; 36% more say they will do so by the end of the year. (Association of National Advertisers)
• High-tech has driven more than a quarter of all economic growth since 1993. (U.S. Department of Commerce)
• Number of pages on the Web: 800 million. (NEC Research Institute)
• Mediamark Research Inc. has released data which suggests that there are 64.2 million adults going online in the U.S. every month.
• 56 percent of U.S. companies will sell their products online by 2000, up from 24 percent in 1998. (NUA)
• A survey of 30,000 consumers in 30 nations found that the U.S. not only has the fastest-growing number of Internet users, but the largest proportion of e-commerce consumers. (Roper Starch Worldwide)
• 25% of Web users have household incomes exceeding $80,000.00 per year. (A. C. Nielsen)
• 64% of Web users hold college degrees. (A. C. Nielsen)
• On-line usage of the Internet exceeds total rental video play time nationwide. (A. C. Nielsen)
• The largest age group of Internet users is between 25 and 44 years of age. (A. C. Nielsen)

OK! How can The Web Helper help you?

WWWHelper provides numerous instructional resources such as eBooks, eCourses and Articles specifically intended for the individual wishing to start an online business. In addition to these training resources The Web Helper provides suggested online resources that will help you start that new online business.